It trades over 180 companies worldwide among them EABL in Kenya. This company has been making headlines in the global business news. On 3rd December 2013, It won the ‘Britain's most admired Company’ award for the second year in a row. On 8th January 2014 Diageo and Sean Combs (P Diddy) formed a new joint venture. The company acquired his tequila brand De Leon.
This was a 50/50 ownership venture. Apparently it will retail for $90 a shot (that’s 7,740 kshs). Later on, it also added another brand of tequila to its product. This brand is called Peligroso. This tequila company and brand was fouded by two surfers from Carlifornia.