The proof version will launch on a limited edition in three states Oregon, Pennsylvania and Tennessee. The company however did not specify how long this test run will last. I guess it is up to the public to decide whether they like it.
I loved the ginger in whiskey and vodka and cinnamon would be great too. Cinnamon on the other hand is a flavor obtained from the inner bark of trees from a certain genus.
The Jack Daniels FIRE is made of a red hot cinnamon liqueur+ old No 7 Jack Daniels. As seen from the poster, it will be 35% ABV (Alcohol By Volume).