Tuesday, 6 May 2014


Most hotel websites are so empty and generic. Some even have upcoming events for 2013. As I said in an earlier post, It is about time that the hotel and tourism industry in Kenya  discovers that the conversation is online.  It is very important for businesses to have great articles which have SEO optimized content. This is one of the marketing strategies that the hotel can apply to make its business grow. The Google statistics are showing that updating fresh and well written content every day is a prerequisite for any business that wants to make a great mark. These articles should not be tedious for the business bust they should be put up monthly if not weekly or daily. I work on a computer all day and I uses the Google chrome browser. I am amazed at how I search for something and it brings something that is closely related to what I am looking for. This is made easier by putting tags in your articles. For example a hotel that deals with pizza can write an article about a particular type of pizza. One of the tags should be something like places to find pizza in Nairobi. One should have many tags for a single post to make sure that they end up in the Google search results that way you direct traffic to your site. Customers want in in your experiences. They want to know what is happening and what happened last weekend. Add some spark into your Business websites.

credits/ impactbnd.com

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