In the business world today the conversation has shifted
from print media to online media. With the conversation going online, this
means that every business needs to find its footing in that arena. A simple Facebook page can do wonders to a business. In Nairobi so many restaurants have thronged the
city and generic marketing campaigns do not do the trick. This is why it is
important for the management to hire a social media marketer who is proficient
in keeping the audience updated. This SMM will update the people on what is
happening and what is in the menus. Bars, Clubs and lounges should market
themselves by writing about the drinks that they have in store and about events
like happy hours and band nights. There
are tips that every SMM needs to know.
Consistency
Consistency is very
essential when one is running a business online. Have you ever looked at a business
page and saw that the last time they tweeted or updated was in December 2013 and you just lose interest?
Pictures
Images of food and drinks can influence people’s decisions
on where they will dine. One of my best restaurants that manage their social
media pages with great photos are Brew Bistro & Lounge, The Wine shop and
The Talisman.
Reply to Comments
Today's comments might be tomorrows clients. It is always great
to reply to your customers aptly. There is nothing disconcerting as when
someone asks a professional question/
sends and email and it is ignored for days or months.
Network
Some businesses use social media to source business
connections, networks and clients.
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