In the business world today the conversation has shifted from print media to online media. With the conversation going online, this means that every business needs to find its footing in that arena. A simple Facebook page can do wonders to a business. In Nairobi so many restaurants have thronged the city and generic marketing campaigns do not do the trick. This is why it is important for the management to hire a social media marketer who is proficient in keeping the audience updated. This SMM will update the people on what is happening and what is in the menus. Bars, Clubs and lounges should market themselves by writing about the drinks that they have in store and about events like happy hours and band nights. There are tips that every SMM needs to know.
Consistency is very essential when one is running a business online. Have you ever looked at a business page and saw that the last time they tweeted or updated was in December 2013 and you just lose interest?
Images of food and drinks can influence people’s decisions on where they will dine. One of my best restaurants that manage their social media pages with great photos are Brew Bistro & Lounge, The Wine shop and The Talisman.
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Today's comments might be tomorrows clients. It is always great to reply to your customers aptly. There is nothing disconcerting as when someone asks a professional question/ sends and email and it is ignored for days or months.
Some businesses use social media to source business connections, networks and clients.