Wednesday 12 February 2014

GHANA TO HOST FIRST BEER & WINE FESTIVAL

So Ghana are holding their first ever Beer & Wine Festival.The wine and food industry in Africa is burgeoning at an alarming rate. Kenya has not been left behind. In 2013 Kenya held The Whiskey Festival which was a great success. This was in a bid to educate Kenyans on Whiskey drinking.The revolution spread like bush fire because people now consider whiskey to be their drink of choice. Kenya also had its first Restaurant Week in late January and early February. The key industry players in the food, wine and drinks industries have come together to showcase what Ghana has to offer. I think Kenya should borrow a leaf because this festival is not just about people drinking wine/beer and making merry. It has a theme. The theme is, 'Tickle your taste buds, tickle your love life'.

This is the message that will be on the lips of most Ghanians as they throng the Accra International Sports Center on 12th, 13th and 14th February 2014. The event is organized by the Royal Protocol Services, Ghana International Holdings and the T.T Brothers. The reason why I am saying that Kenya should borrow a leaf from these people is that even the Ministry of Tourism , Ministry of culture and creative arts and the Ministry of Trade and Industry are on board. The keynote speakers will be industry experts,professionals and even doctors. They will emphasize on the negative effects of excessive alcohol consumption. Responsible drinking will be addressed.The manufacturers, producers and distributors will engage with their customers on a one-on-one basis. The speakers will talk about love, life and health. The benefits of taking wine will be elaborated.

Credits/ drinkbusiness.com

The economy of Ghana is growing with most young people being in the middle class. Just like in Kenya, these young people have a high disposable income and therefore they drink wine/ beer on weekends.However, the drinking experience for most people in  Kenya is different. This is the reason you will find people in ditches and half dressed college girls donning the streets after a night out. This results from over-indulging and recklessness.  I think alcohol should be enjoyed in the right measure. By no means should it be overdone. There is a great gap. there is need to educate the youth on the dangers of overindulging and this will see alcohol related crime subside. Examples of such crime is drunk driving which causes grisly road accidents. Something can be done to reduce the alarming statistics on these accidents.
  Do you have any ideas on what should be done?

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