JACK DANIELS TESTING A NEW CINNAMON FLAVOUR

I always love to keep myself abreast with what's happening around the world. So in my usual trip around the  the net, I found out that Jack Daniels is rolling out a test version of Jack Daniels Cinnamon. It is also called the Tennessee 'FIRE'. There has been a craze for whiskey all over the world and even in Nairobi.
The proof version will launch on a limited edition in three states Oregon, Pennsylvania and Tennessee. The company however did not specify how long this test run will last. I guess it is up to the public to decide whether they like it.
 I loved the ginger in whiskey and vodka and cinnamon would be great too. Cinnamon on the other hand is a flavor obtained from the inner bark of trees  from a certain genus.
The Jack Daniels FIRE is made of a red hot cinnamon liqueur+ old No 7 Jack Daniels. As seen from the poster, it will be 35% ABV (Alcohol By Volume).

mybottleshop.com.au

UK DISTILLER DIAGEO ACQUIRES NEW TEQUILA BRAND

Diageo is the global company with many brands under its vast portfolio. The brands are Bushmills, Baileys, Smirnoff,Ciroc,Captain Morgan, Guiness among others.

 It trades over 180 companies worldwide among them EABL in Kenya. This company has been making headlines in the global business news. On 3^rd December 2013, It won the ‘Britain's most admired Company’ award for the second year in a row. On 8^th January 2014 Diageo and Sean Combs (P Diddy) formed a new joint venture. The company acquired his tequila brand De Leon.

This was a 50/50 ownership venture. Apparently it will retail for $90 a shot (that’s 7,740 kshs). Later on, it also added another brand of tequila to its product. This brand is called Peligroso. This tequila company and brand was fouded by two surfers from Carlifornia.

Credits/www.diageo.com