It trades over 180 companies worldwide among them EABL in Kenya. This company
has been making headlines in the global business news. On 3rd December
2013, It won the ‘Britain's most admired
Company’ award for the second year in a row. On 8th January 2014
Diageo and Sean Combs (P Diddy) formed a new joint venture. The company acquired
his tequila brand De Leon.
This was a 50/50 ownership venture. Apparently it
will retail for $90 a shot (that’s 7,740 kshs). Later on, it also added another
brand of tequila to its product. This brand is called Peligroso. This tequila
company and brand was fouded by two surfers from Carlifornia.
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| Credits/www.diageo.com |
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